Brands’ creativity has always been stifled when it comes to coupons due to industry pricing. With no set up fees to negotiate, brands have the ability to build multiple small offers and launch them into many channels.
You’re smart, you have good ideas and by golly people like you. Sorry I got off on a tangent, but you get the point. Let that coupon or coupons work for you! Let it tell you the best places to reach your audience. Track the data coming from each channel and see which ones are actually working for your brand. You might just be surprised!